Advertising is a reality in today's online world, and people are finding that they receive ads that are irrelevant to them. With its new online marketing program, Virgin Plus will work to ensure that the ads you do receive online may be more relevant to you, rather than the random ads you may currently receive. In other words, you won't see more ads online, just ads better suited to you. Read moreLess
If you participate, Virgin Plus will be able to customize advertising based on your usage patterns, similar to the ways that companies like Google and others have been doing for some time. We may sometimes use an individual's detailed URL and location info for marketing purposes and/or to limit the number of irrelevant ads a user might see. If you agree, Virgin Plus will collect information based on your browsing patterns, location information, the account information you provided when you obtained services from us and information on how you use our services for marketing purposes. Learn moreLess
What kinds of information will we collect from you?
We collect the information you provide when you subscribe to and use our services. Depending on which services you use, Virgin Plus will collect different types of information. This can include:
Account information: Network type (e.g. LTE), rate plan, address, email address, age, gender and preferred language.
Wireless service usage details: Information relating to your usage of our products and services such as number of text messages sent and location information.
Browsing activity and application (app) usage: Web pages you visit from your mobile phone and apps used, and full URLs.
This will provide a number of benefits to you including the following:
We can help make the online ads you do see, and online offers and discounts you are presented with, more relevant to you. This could also provide savings and value to you. Note that our marketing partners will not receive your details or personal information; we just deliver the offers you receive on their behalf. See exampleLess
A. travel agency may want to advertise vacation deals by sending a special offer via banner ad or pop up ad to people that have an interest in 'Travel' based on their website and app usage.
We can use specific mobile device location to market Virgin Plus products and services that are better suited to your needs This information helps us create more relevant and better value offers for you. See exampleLess
If you travel to the United States frequently Virgin Plus may let you know about travel packages offered that will help save you money when you use your mobile phone for making calls or using data in the United States.
Rest assured, your privacy is an important priority for us. That is why we do not ever disclose your personal information to 3rd parties to market their products and services without your further express consent.