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Media releases

Virgin mobile helps Canadians put their best face forward The facecase beard edition is world's first phone case for your face

TORONTO (ONTARIO) April 1, 2016

TORONTO – As the lives of Canadian men grow increasingly busier and their beards get bushier, there's now little time for the upkeep required to keep facial hair looking its finest. Knowing a guy's beard is the most important wearable he'll ever own, today Virgin Mobile Canada unveiled the FaceCase Beard Edition™, an innovative new phone case that allows men to groom their growth on the go.

Merging the best in beard maintenance and cell phone protection technologies, the first-ever "phone case for your face" was designed with input from some of Canada's most revered facial hair stylists and is equipped with all the tools needed to give new meaning to the word groomsman.

The FaceCase Beard Edition™ includes:

 • Trimming scissors
 • Beard comb
 • Mustache wax
 • Mirror
 • Beard Bib

"For generations, society has viewed bearded men with equal parts admiration and respect, but our increasingly busy lifestyles have made it almost impossible for guys to maintain many of today's hottest facial hair styles," said proud beard wearer Joseph Ottorino, managing director, Virgin Mobile Canada. "That's why we’re excited to introduce The FaceCase Beard Edition™. Now you can ensure your beard is reaching its full growth potential anywhere, at any time."  

Handcrafted from recycled heritage trees and other upcycled wares, Virgin Mobile’s latest smartphone accessory is compatible with every device and virtually any type of facial hair including playoff beards, hipster beards, neck beards, goatees, chinstraps, Fu Manchus, Van Dykes, French Forks, and many more.

In a controlled clinical trial, men who used The FaceCase Beard Edition™ reported feelings of increased confidence, heightened testosterone levels, and a 40% spike in beard compliments from total strangers.

With only limited quantities available, Canadians are urged to order The FaceCase Beard Edition™ today. You can also find more information on this innovative technology at   

Send Virgin Mobile Canada a picture of your beard on Instagram, and if you’re deemed to have the most glorious chin mane you will win a special treat. Enter by tagging @VirginMobileCan and #FaceIt.

About Virgin Mobile Canada

At Virgin Mobile, you're not a customer, you're a Member and "Members Get" exclusive deals from awesome brands, a shot at VIP access and one-of-a-kind experiences to events in Canada and around the world. That's on top of super-hot smartphones on ridiculously-fast LTE speeds and plans with loads of extras built right in! Virgin Mobile Members and Canadians can do some good in their local communities by helping empower at-risk and homeless youth in Canada with Virgin Mobile RE*Generation.

Wanna hook up? There are loads of ways: head online or call 1-888-999-2321 to get in the know. Get personal with Virgin Mobile Canada on FacebookTwitterInstagram or Pinterest.


For more information, please contact:

Sheryl Davey Kerametlian, Virgin Mobile Canada


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